It’s Natural Vitality’s mission to provide premium and efficacious products that have a valid and unique reason for being. They strive not to compete but to fill a need that has not been met or to meet a need that has not yet been recognized.
They believe that all departures from wellness have stress at their root. Their approach is proactive on a product-specific basis but is also more broadly focused through the Calm Earth Project which began in 2007 and through Natural Vitality Publishing which produces educational and lifestyle eBooks and their web-based award-winning Calmful Living magazine which is aimed at inspiring calm, creative & conscious living.
The company was founded in 1982 by Peter Gillham, developer of Natural Calm. In 2008, the company was sold to partners Ken and Susan Whitman and Justin Farmer. Today, Natural Vitality is an Austin-based international purpose-driven company committed to healthier and happier living. Acquired by Wellnext Health in 2016, Natural Vitality has developed a line of best-selling supplements based on research and formulated to produce a noticeable result. Natural Vitality believes that real, lasting health requires the creation of a sustainable environment and locally-based food system. For their dietary supplements, they seek out organic plant-based ingredients wherever possible. All the fruits and vegetables used are organically grown. The stevia and fruit flavorings are organic as well. This not only assures customers of no pesticide residues and no GMO ingredients but also provides financial support to organic farming.